Visual artist Bram Braam (NL, 1980) is captivated by the manufacturability of our daily surroundings. Apart from his photos, collages and assemblages Bram focusses on sculptural works of a subtle or –juxtaposing– monumental scale. Many influences can be found in these works: the American minimalism of Donald Judd and Sol LeWitt, the utopian thinking of architects as Le Corbusier, yet also the modernism of Bauhaus and De Stijl. In his work the schematic clarity of the Dutch landscape meets with the raw, urban chaos of Braam’s place of residence Berlin.
Braam looks at public space through the eyes of a sculptor. He photographs the unsigned ‘non-spaces’ in the city, or especially the urban areas where the old and new meet. In Braam’s studio these concrete observations are transformed into abstract artworks; balancing between the formal and the narrative. The grey area between coincidence and control, between nature and culture continues to be questioned. When is something considered original and ‘real’ and when is it carefully constructed? Nowadays artificiality is omnipresent: from Photshop to plastic surgery, from virtual reality to hologram. It comes to no surprise that Braam is fascinated by the concept of ‘hyperreality’ by philosopher Jean Baudrillard (1929-2007). With this term Baudrillard refers to an artificial, improved version of the everyday actuality where it is barely possible to distinguish between reality and illusion.
text by Yasmijn Jarram, curator and art critic